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ROI Calculator
Policy Transparency

Google AdSense & Advertising Compliance Disclosures

Full adherence to Google Publisher Policies, GDPR, CCPA, and IAB advertising standards.

ROI Calculator partners with Google AdSense and authorized third-party ad networks to display non-intrusive advertisements that support the ongoing free operation of our financial calculators. We strictly enforce Google Publisher Policies, Google EU User Consent Policy, and global advertising privacy regulations.

1. Third-Party Vendor Cookies & DART Cookies

Third-party vendors, including Google, use cookies to serve advertisements based on a user’s prior visits to this website or other websites across the internet:

  • Google’s use of advertising cookies enables it and its partners to serve ads to users based on their visit to ROI Calculator and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Google Ad Settings ↗.
  • Alternatively, users may opt out of third-party vendors’ use of cookies for personalized advertising by visiting www.networkadvertising.org/choices/ ↗.

2. Google Consent Mode v2 & TCF v2.2 Compliance

For visitors originating from the European Economic Area (EEA), the United Kingdom, and California, ROI Calculator deploys an interactive privacy consent banner (Cookie Consent Banner) compliant with the Transparency and Consent Framework (TCF v2.2):

  • Default consent signals (`ad_storage`, `ad_user_data`, `ad_personalization`, `analytics_storage`) are initialized prior to ad script execution.
  • Users retain the right to modify or revoke advertising consent at any time via the bottom preference drawer or by clearing browser local storage.

3. Ad Placement Safety & Accidental Click Prevention

To prevent accidental clicks and preserve high user trust, ROI Calculator enforces strict layout rules across all ad slots:

  • Unambiguous Labeling: All ad units are clearly labeled with uppercase ADVERTISEMENT identifiers.
  • 24px Interactive Distance: Ad slots maintain a minimum 24px padding away from interactive input sliders, form controls, and action buttons.
  • Zero Cumulative Layout Shift (CLS): All ad wrappers specify pre-allocated CSS container heights to eliminate layout jumps when ads render.
  • No Artificial Incentives: Ads are never placed in locations that trick users into clicking or mislead visitors into confusing ads with calculator results.

4. Authorized Digital Sellers (`ads.txt`)

ROI Calculator maintains an official authorized digital sellers verification file at /ads.txt in accordance with the Interactive Advertising Bureau (IAB) OpenRTB initiative.

5. Contact Ad Compliance Team

If you have questions, concerns, or policy inquiries regarding advertising on ROI Calculator, please contact our dedicated advertising team at ads@roicalculator.org or visit our Contact Page.